Researchers at UC San Diego and Harvard have found that so-called ‘irrationally’ generous behaviour is contagious:
In findings sure to gladden the heart of anyone who’s ever wondered whether tiny acts of kindness have larger consequences, researchers have shown that generosity is contagious.
Goodness spurs goodness, they found: A single act can influence dozens more.
In a game where selfishness made more sense than cooperation, acts of giving were “tripled over the course of the experiment by other subjects who are directly or indirectly influenced to contribute more,” wrote political scientist James Fowler of the University of California, San Diego, and medical sociologist Nicholas Christakis of Harvard University.
Kindness Breeds More Kindness, Study Shows [Wired Science]